ARZOO ARTS COLLECTIVE
An Offering Of Colours
THE JOURNEY
Arzoo Arts Collective LLP is the brainchild of Nuzhat, Roohi, Armaan, and Aaron Kazi. Nuzhat has participated in art exhibitions in Singapore and continues to paint in her free time. She is mostly a self taught artist. After being introduced to SAMH at the Goodman Arts Center open house she continued to learn at the center for a while. At SAMH she had an opportunity to participate in two exhibitions. On both of these occasions her paintings were sold to collectors in Singapore and India. The collections from the sale of her paintings were donated to charitable causes in Singapore. Her family purchased a painting of a beneficiary of SAMH. These were perhaps the first instances where Nuzhat realized that she could use her ability to paint to help others in need. Perhaps she could make a small difference in the lives of students who were unable to get access to basic education or a school that required a library. Additionally, at the exhibition she had the opportunity to meet and discuss her paintings with the president of Singapore, Mrs Halima Yacoob. Nuzhat was featured in an article in the Malay newspaper Berita Harian. All these instances were the predecessor of the journey towards establishing of Arzoo Arts Collective.
After working on bigger canvasses for 8 years in 2017 she decided to experiment and paint coasters. She painted illustrations of Singapore and other designs for gifting to her friends. Furthermore, she donated a few painted sets of coasters to the school auction. It was wonderful for her to share her artwork with people beyond her close knit friends and family and spread her work in the community. Following her success at the auction, she thought, "Why not transform the paintings of Singapore and other abstract patterns into tangible gift items?" She painted detailed London and Singapore scenes and a few other themes and transformed these into 7 collections of home decor designs within a year.
The home decor business Arzoo Arts Collective was born in July 2018. The project started off during the family's annual summer vacation to India and the business was incorporated in August of 2018. What started off as a business that would take Nuzhat's passion for art to the next level soon evolved. It transformed into a business that sold not only original artwork and photographs printed onto coasters etc but also gave back to the community through supporting education-centric charities in India and Singapore. Having worked on a fundraiser for Husti in the summer of 2016 and seen their dedication to children's education in India, we decided to support them once again. Arzoo Arts Collective committed to giving 100% of the proceeds to education-centric charities based in India and Singapore.
WHY EDUCATION CHARITIES ?
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Education is the basis for the progress of rural and urban communities. If parents are educated they make sure their children get an education. Getting a basic education is an essential requirement that can change the family and its financial conditions as well as the entire community. As a family, we believe in giving back to the community especially to educational causes because not every child has the means or access to education. If children do not have primary education they find it difficult to succeed.
In the future, Arzoo Arts Collective hopes to expand to more countries like India, Dubai, U.S etc. to reach even more customers, and provide continuous support to Husti and Beyong Social Services.